by RTG Team | Jan 2, 2019 | Engagement, Games, Market Research |
Are you hoping to find a very cool and very exciting copy of Red Dead Redemption 2, Celeste, Spider-Man, or Super Mario Party inside a pretty little box? What about a stimulating and insightful research game? I think I know the answer to that but digital games and...
by RTG Team | Dec 18, 2018 | Games, Market Research |
Digital games and online research aren’t that different. Both are productive ‘entertainment snacks.’ Let’s look at some of the parallels. Finish Line: Both digital games and online research are designed to be followed through to completion. There is a specific...
by RTG Team | Dec 11, 2018 | Engagement, Gamification, Innovation, Market Research |
Low participant engagement negative impacts every aspect of the research process. Get ready to check the tick boxes and see how many of these you’ve personally experienced. Low response rates. Every researcher can tell a story similar to this, “When I started out,...
by RTG Team | Dec 4, 2018 | Games, Market Research |
When game-base approaches are applied to market research, researchers can create more engaging research experiences, understand people on an emotional and experiential level, and generate valuable insight. They help us learn not just what people like and don’t like...
by RTG Team | Nov 27, 2018 | Games, Gamification, Market Research |
You can’t unsee gamification – it’s everywhere! Play is so central to our lives that everyone is absorbed in games and gamification in some form or another, multiple times per day. Those loyalty cards inciting you to collect points and those virtual badges encouraging...
