“Everyone once in a while you meet someone whose energy and passion for their work inspires you.
Betty Adamou and her company, Research through Gaming, have brought real value to our members and the industry at large through her blogging, hosting of events and continuous support of our initiatives.
Research Through Gaming is without a doubt one of our key ‘go to’ Gamification partners and we look forward to future collaborations with them!”
– Erika Harrifod-McLaren, Communications Manager at The International School of Amsterdam and Strategic Corporate Communications Manager ESOMAR.
“Occasionally we are all blessed with meeting true visionaries; people like Steve Jobs, Mark Zuckerberg, etc.. before they become household names. Betty is one of those people. Her uncompromising vision, enthusiasm, and ambition WILL transform the way market research is conducted one way or the other. I have no doubt that within 5 to 10 years she will rise to the top as one of the great success stories of not just market research, but of the emerging culture of consumer engagement we find ourselves in. If you don’t know Betty you should; one day you’ll be able to say ‘I remember her when…’”
– Leonard Murphy, Senior Advisor Gen2 Advisors, Editor-In-Chief GreenBook Marketing Research Directory, Chairman and Founder Insight Innovation Exchange.