by RTG Team | Dec 11, 2018 | Engagement, Gamification, Innovation, Market Research |
Low participant engagement negative impacts every aspect of the research process. Get ready to check the tick boxes and see how many of these you’ve personally experienced. Low response rates. Every researcher can tell a story similar to this, “When I started out,...
by RTG Team | Nov 27, 2018 | Games, Gamification, Market Research |
You can’t unsee gamification – it’s everywhere! Play is so central to our lives that everyone is absorbed in games and gamification in some form or another, multiple times per day. Those loyalty cards inciting you to collect points and those virtual badges encouraging...
by RTG Team | Nov 23, 2018 | Books, Gamification, News |
The book is finally here and available on Amazon and KoganPage! Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion, and push the evolution of technology in a way that no other platform can. With Betty Adamou’s...
by admin | Sep 6, 2016 | Avatars, Engagement, Gamification, Lectures |
Last week on Friday 2nd September I was delighted to have presented an activity-lead guest lecture via webinar to the talented and bright students at MICA University in India; a world-renowned University whose alumni (or MICAns, as they are known) have held and and in...
by admin | Apr 14, 2016 | Conference Talk, Engagement, Gamification |
For are audiences who are hard of sight or have other difficulties reading, you can listen to this blog here: http://www.researchthroughgaming.com/wp-content/uploads/2016/04/The-Suspension-of-Disbelief-in-ResearchGames-audio_NewMR.m4a “So much of our lives are...
by RTG Team | Sep 22, 2015 | Games, Gamification, Webinars |
Betty Adamou was invited to speak in the ‘Life of the Cutting Edge of New Market Research‘ series of talks by NewMR. Check out her webinar on the NewMR website here or watch it...
