by admin | Oct 18, 2013 | Creativity, Gamification, Innovation, Market Research |
bY David Wiszniowski I’d like to start this entry by saying that I’m not a huge fan of AMC’s ‘The Walking Dead’. While I do enjoy a good zombie now and then (and can often relate to their lethargic demeanor) I was never captivated by the show. That said, I do...
by admin | Oct 10, 2013 | Design, Engagement, Gamification, Market Research |
By David Wiszniowski Kia has recently introduced an advertisement working in tandem with (a great) Australian company, Explore Engage. Explore Engage has created some amazing and interactive augmented reality campaigns for companies like McDonald’s, Paramount, Sony,...
by admin | Aug 16, 2013 | Design, Engagement, Gamification |
Over the past six months, I’ve looked at quite a revolutionary software and hardware systems that are expected to launch in the in the next few years and are in development already, even at beta stage. Although not specifically designed for market research,...
by admin | Jul 15, 2013 | Engagement, Games, Gamification |
Getting children away from the TV or computer screen is harder today than ever before. It seems every device out there is becoming one with a screen that can access the web and game content. Get them away from their PS3, and their on the iPad. A vicious circle indeed;...
by admin | Jul 9, 2013 | Engagement, Gamification |
During a recent meeting with the creator of a new social networking app, it was revealed to us that within the higher ranks of Foursquare, gamification was now looked upon as ‘so 2009’ and they were moving away from it. This would appear to fall in line...
by admin | May 27, 2013 | Engagement, Games, Gamification, Innovation, Market Research |
Continuing the theme of games tailored for healthcare that I discussed in my last post, this time I want to take a look a Re-Mission 2; designed to get young cancer suffers engaged and educated about the treatment they’re taking. The original Re-Mission video...
