by admin | Oct 18, 2013 | Creativity, Gamification, Innovation, Market Research |
bY David Wiszniowski I’d like to start this entry by saying that I’m not a huge fan of AMC’s ‘The Walking Dead’. While I do enjoy a good zombie now and then (and can often relate to their lethargic demeanor) I was never captivated by the show. That said, I do...
by admin | Jul 29, 2013 | Innovation, Market Research |
Last week, I wrote a few posts about the immersive qualities of new gaming tech and how even games released a few years ago (Limbo) have become more engaging by launching on platform that allow for a different method of playing the game (in that case, touch-screen)....
by admin | May 29, 2013 | Conference Talk, Engagement, Innovation, Market Research |
KEYNOTE TALK FROM JONAH BERGER Jonah Berger, author of ‘Contagious’ asks us “which brands get’s word of mouth the most” and felt we were all too scared to put our hands up (he didn’t prompt us to put our hands up to indicate any of...
by admin | May 27, 2013 | Engagement, Games, Gamification, Innovation, Market Research |
Continuing the theme of games tailored for healthcare that I discussed in my last post, this time I want to take a look a Re-Mission 2; designed to get young cancer suffers engaged and educated about the treatment they’re taking. The original Re-Mission video...
by admin | Apr 22, 2013 | Innovation, User Experience |
Ok, slight exaggeration to the title. Designing simplicity IS hard but I didn’t almost die creating symbols. I have actually loved the experience over this weekend, so here’s my blog on what happened… In my entire academic life growing up, I was...
by admin | Apr 2, 2013 | Engagement, Innovation, Market Research |
Over the past month, we have received some wonderful entries to our MRX Vine Video Competition. Making a 6 second video is a lot harder than anyone could imagine and although it can be short in duration, we are sure that many of our participants took a great deal of...
