AMSRS Conference summary

AMSRS Conference summary

This post, written by Betty Adamou, was originally featured on the NewMR website. Let’s face it, Market Research conferences aren’t a place we normally associate with a few laughs (from the stage, it’s different off stage!), but not only did the AMSRS provide...
Unlocking the Mystery of Millennials

Unlocking the Mystery of Millennials

By David Wiszniowski Yesterday, (Thursday, October 3rd) I had the opportunity to go to an event put on by the MRIA (Marketing Research and Intelligence Association) here in Toronto where I’m based. The event focused on marketing to millennials and keeping them...
David’s First Week at Research Through Gaming

David’s First Week at Research Through Gaming

My first week as an intern for Research Through Gaming has been quite an adventure. Betty and the rest of the team have ensured that I hit the ground running, and that’s exactly what I did! My first major task was to design a ResearchGame™ story board based on...
Do You Dare To Zlatan (In Market Research?)

Do You Dare To Zlatan (In Market Research?)

        By Betty Adamou   Last week, my fiancé friend Carl had done the regular World Cup process of texting all his friends to ask them if they wanted to be involved in the World Cup sweepstakes this year. The idea is, is that you put in £10,...