by admin | Oct 19, 2013 | Design, Engagement, Market Research, User Experience |
By David Wiszniowski I’d like to preface this entry by stating that this is the first of a three part blog discussing the changes of the Xbox, Xbox 360 and now the Xbox One. I would like to thank Dr. Charles Leech (Ph.D. Semiotics), Partner at ABM Research Ltd, for...
by admin | Oct 18, 2013 | Creativity, Gamification, Innovation, Market Research |
bY David Wiszniowski I’d like to start this entry by saying that I’m not a huge fan of AMC’s ‘The Walking Dead’. While I do enjoy a good zombie now and then (and can often relate to their lethargic demeanor) I was never captivated by the show. That said, I do...
by admin | Oct 10, 2013 | Design, Engagement, Gamification, Market Research |
By David Wiszniowski Kia has recently introduced an advertisement working in tandem with (a great) Australian company, Explore Engage. Explore Engage has created some amazing and interactive augmented reality campaigns for companies like McDonald’s, Paramount, Sony,...
by admin | Oct 9, 2013 | Market Research |
While I was listening to a panel talk at the Annual CASRO in Los Angeles this morning, I heard the 4 industry experts discuss how their ‘fall’ into Market Research was quite by accident. This story is not unlike many researchers I’ve spoken to and...
by admin | Sep 9, 2013 | Market Research |
By David Wiszniowski It’s no secret that marketing has always changed with the times in order to remain current and to maintain a robust audience. As far as gaming and internet culture go, using memes to advertise was a logical stepping stone for the industry. As...
by admin | Jul 29, 2013 | Innovation, Market Research |
Last week, I wrote a few posts about the immersive qualities of new gaming tech and how even games released a few years ago (Limbo) have become more engaging by launching on platform that allow for a different method of playing the game (in that case, touch-screen)....
