Future Technology Watch: The ‘Immersive Cocoon’ Experience

Future Technology Watch: The ‘Immersive Cocoon’ Experience

By Paul McGhie The Immersive Cocoon is a concept product designed by NAU. The company states that the goal of the project is to ‘push the envelope and provoke a new conception of interface technology’. The Immersive Cocoon is a digital environment which NAU describes...
Semiotic Analysis: The X Box Brand

Semiotic Analysis: The X Box Brand

By David Wiszniowski I’d like to preface this entry by stating that this is the first of a three part blog discussing the changes of the Xbox, Xbox 360 and now the Xbox One. I would like to thank Dr. Charles Leech (Ph.D. Semiotics), Partner at ABM Research Ltd, for...

What is Gamification?

Written by Betty Adamou August 2, 2011 If you are like most people you’ve probably arrived at this page in the hope of finally being able to understand what this word (which doesn’t quite sound like a real word) ‘Gamification’ means and are wondering why you’ve...