The challenge of building digital games (research games!)

The challenge of building digital games (research games!)

Are you hoping to find a very cool and very exciting copy of Red Dead Redemption 2, Celeste, Spider-Man, or Super Mario Party inside a pretty little box? What about a stimulating and insightful research game? I think I know the answer to that but digital games and...
Thank you – from an author to my readers

Thank you – from an author to my readers

At beginning of 2018, I was still ¾ of the way through writing my book, Games and Gamification in Market Research. I was not just writing, but editing, and getting reviews from industry peers to make further improvements. So the year started off much how I ended 2017:...
Market research is just a game, albeit it a serious game!

Market research is just a game, albeit it a serious game!

Digital games and online research aren’t that different. Both are productive ‘entertainment snacks.’ Let’s look at some of the parallels. Finish Line: Both digital games and online research are designed to be followed through to completion. There is a specific...
How does low participant engagement affect research?

How does low participant engagement affect research?

Low participant engagement negative impacts every aspect of the research process. Get ready to check the tick boxes and see how many of these you’ve personally experienced. Low response rates. Every researcher can tell a story similar to this, “When I started out,...
Market researchers need to get serious about play

Market researchers need to get serious about play

When game-base approaches are applied to market research, researchers can create more engaging research experiences, understand people on an emotional and experiential level, and generate valuable insight. They help us learn not just what people like and don’t like...
Gamification is Everywhere. It’s time to add it to research.

Gamification is Everywhere. It’s time to add it to research.

You can’t unsee gamification – it’s everywhere! Play is so central to our lives that everyone is absorbed in games and gamification in some form or another, multiple times per day. Those loyalty cards inciting you to collect points and those virtual badges encouraging...
IIeX 2018 in Amsterdam – here we come!

IIeX 2018 in Amsterdam – here we come!

Presenting a new case-study with our upcoming talk at IIeX:  Game design: Engaging Students to Evolve University Marketing. Come see us in Amsterdam between 19th and 20th Feb 2018.Book your conference ticket here. As regular readers of our posts will know, we’re...
UX.Live conference! We spoke, we debated, we learned

UX.Live conference! We spoke, we debated, we learned

We were thrilled to be invited for the inaugural UX.Live conference in London, where speakers from Adobe, BBC, Uber, Tesco and Facebook spoke about all things user experience, psychology, semiotics and design. Betty Adamou, our Founder and Head of ResearchGame Design,...