by RTG Team | Jan 2, 2019 | Engagement, Games, Market Research |
Are you hoping to find a very cool and very exciting copy of Red Dead Redemption 2, Celeste, Spider-Man, or Super Mario Party inside a pretty little box? What about a stimulating and insightful research game? I think I know the answer to that but digital games and...
by admin | Dec 26, 2018 | News |
At beginning of 2018, I was still ¾ of the way through writing my book, Games and Gamification in Market Research. I was not just writing, but editing, and getting reviews from industry peers to make further improvements. So the year started off much how I ended 2017:...
by RTG Team | Dec 18, 2018 | Games, Market Research |
Digital games and online research aren’t that different. Both are productive ‘entertainment snacks.’ Let’s look at some of the parallels. Finish Line: Both digital games and online research are designed to be followed through to completion. There is a specific...
by RTG Team | Dec 11, 2018 | Engagement, Gamification, Innovation, Market Research |
Low participant engagement negative impacts every aspect of the research process. Get ready to check the tick boxes and see how many of these you’ve personally experienced. Low response rates. Every researcher can tell a story similar to this, “When I started out,...
by RTG Team | Dec 4, 2018 | Games, Market Research |
When game-base approaches are applied to market research, researchers can create more engaging research experiences, understand people on an emotional and experiential level, and generate valuable insight. They help us learn not just what people like and don’t like...
by RTG Team | Nov 27, 2018 | Games, Gamification, Market Research |
You can’t unsee gamification – it’s everywhere! Play is so central to our lives that everyone is absorbed in games and gamification in some form or another, multiple times per day. Those loyalty cards inciting you to collect points and those virtual badges encouraging...
by RTG Team | Nov 23, 2018 | Books, Gamification, News |
The book is finally here and available on Amazon and KoganPage! Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion, and push the evolution of technology in a way that no other platform can. With Betty Adamou’s...
by RTG Team | Dec 5, 2017 | Conference Talk, Games |
Watch Betty Adamou’s UX Live keynote presentation and learn about using Games as immersive and experiential research...
by admin | Nov 20, 2017 | Conference Talk, Market Research |
Presenting a new case-study with our upcoming talk at IIeX: Game design: Engaging Students to Evolve University Marketing. Come see us in Amsterdam between 19th and 20th Feb 2018.Book your conference ticket here. As regular readers of our posts will know, we’re...
by admin | Nov 6, 2017 | Conference Talk, User Experience |
We were thrilled to be invited for the inaugural UX.Live conference in London, where speakers from Adobe, BBC, Uber, Tesco and Facebook spoke about all things user experience, psychology, semiotics and design. Betty Adamou, our Founder and Head of ResearchGame Design,...
