by admin | Oct 10, 2013 | Design, Engagement, Gamification, Market Research |
By David Wiszniowski Kia has recently introduced an advertisement working in tandem with (a great) Australian company, Explore Engage. Explore Engage has created some amazing and interactive augmented reality campaigns for companies like McDonald’s, Paramount, Sony,...
by admin | Oct 9, 2013 | Market Research |
While I was listening to a panel talk at the Annual CASRO in Los Angeles this morning, I heard the 4 industry experts discuss how their ‘fall’ into Market Research was quite by accident. This story is not unlike many researchers I’ve spoken to and...
by admin | Sep 9, 2013 | Market Research |
By David Wiszniowski It’s no secret that marketing has always changed with the times in order to remain current and to maintain a robust audience. As far as gaming and internet culture go, using memes to advertise was a logical stepping stone for the industry. As...
by admin | Aug 29, 2013 | Design |
Next week, David Wiszniowski from the Georgian College Research Analyst Program in Canada will be joining Research Through Gaming as part of his 3 month internship, but I’m not writing about this to brag (because he is a great student)- but this is more about...
by admin | Aug 16, 2013 | Design, Engagement, Gamification |
Over the past six months, I’ve looked at quite a revolutionary software and hardware systems that are expected to launch in the in the next few years and are in development already, even at beta stage. Although not specifically designed for market research,...
by admin | Jul 29, 2013 | Innovation, Market Research |
Last week, I wrote a few posts about the immersive qualities of new gaming tech and how even games released a few years ago (Limbo) have become more engaging by launching on platform that allow for a different method of playing the game (in that case, touch-screen)....
by admin | Jul 24, 2013 | Games |
At Research Through Gaming, we’re huge fans of Limbo. Close the curtains, turn off the lights, or in this case now you can just squint a bit anywhere you like because this month the dark and atmospheric Limbo game was launched on iOS. It’s been a fantastic...
by admin | Jul 22, 2013 | Games |
Picture this. 1992 – a hollywood studio pitch meeting for Super Mario Brothers the Movie. “So, this guy is a plumber?” “He’s a plumber and so is his brother.” “And his girlfriend is a princess?” “Of a magical...
by admin | Jul 18, 2013 | Games |
I first noticed Mathletics when working in a Primary School. It was After School Club and on a rather cold winter’s afternoon, the children were all in the computer lab playing games and using the art software. Suddenly I heard this furious tapping coming from...
by admin | Jul 15, 2013 | Engagement, Games, Gamification |
Getting children away from the TV or computer screen is harder today than ever before. It seems every device out there is becoming one with a screen that can access the web and game content. Get them away from their PS3, and their on the iPad. A vicious circle indeed;...
